Changing Together!
Every minute we work to become even better for you.
It has been a tradition that most of us, dear reader, are used to thinking that banks are rather boring and conservative institutions. But life does not stand pat: times change and everything around develops. The banks gradually come closer to people and each client knows clearly what he/she wants and based on this requires an adequate attitude on the part of the bank. If ten years ago the bankers’ main task was selling their services, now the client and its interest and wishes are paramount. The times of changes have come.
Currently Nadra Bank explodes the myth about conservatism and officialism of financial institutions. We have been the first bank which makes you pleasantly surprised at its openness and availability.
Many years ago Aristotle said that the form had to always express the substance and quality of the object. We consider that now promoting new, even the most beneficial bank products and services for the client is impossible without upgrading the outside of the Bank itself. So now we are cardinally changing not only the inward nature of our work, but also the face of the Bank.
The logos of most Ukrainian banks are mainly formal and strict images. The Bank’s new logo is a stylized red flower. This flower is a generalized character of Ukrainians’ favorite flowers: mallow, poppy and marigold. In Ukrainian folk symbolism these flowers express love to your native land and your people, longevity and sacrament of life. An open flower is life, prosperity, openness, warmth of heart and a welcoming smile. It means openness, availability of a genuinely Ukrainian bank to each client, symbolizes an active growth, prosperity and everlasting youth.
Alongside with upgraded outside, we are currently offering our clients a set of absolutely unique banking products – tariff plans. This service is very much alike that of mobile operators, when buying a starter package we get a comprehensive service in one offer. The same principle was taken as the basis for the Bank’s new products. They include everything that a client needs for effective use of money: current, savings and deposit accounts, and free payment cards. You can choose absolutely any product, the best tariff plan based on your desired outcome. For instance, package “Stimulus” will best suit the students and young specialists, “Care” and “Comfort” – for pensioners, “Harmony” is the best for family use, “Prosperity” for those who have certain stability, “Absolute” for those who appreciate top class service. Each of these offers enables you to save not only time, but money making transactions through a network of ATMs and the Bank’s information and payment terminals.
And these are not all of the news for the Bank’s clients in the near future. Every day the team of professionals works to make the Bank better. Currently we are actively implementing interesting, original approaches to communications. The outside of our outlets will change; they will become more modern and comfortable.
Certainly it is impossible to do everything at once, so qualitative changes are going to happen gradually. But it is a very important and interesting process. And all together, by joint efforts we will be able get over all difficulties on this way – the way to success!
Last update 21.03.2008 
